What do we know about marketing? Absolutely nothing. What do I know about brand loyalty? Well, I’m a redneck and we’re traditionally very loyal to our favorite brands. Future marketing courses will certainly study Bud Light and The Cracker Barrel. The topic? How to alienate a fiercely loyal customer base and ultimately destroy the brand. I showed the logo to my Filipina wife. Her first question was what’s a Cracker Barrel. Her reaction to the new logo was that it’s boring.